Header

Conference - Commercial, Sales Specialist

Context/Scope: 
Develop a general understanding of business, financials, products/services, with emphasis on the market, or account needs.
Complexity is moderate (territory/assigned accounts, products/services, sales or account management process).


Purpose of Role: 
• Responsible for achieving budgeted sales within assigned region or assigned account base.
• Develops and assists in execution of programs to achieve maximum sales volume consistent with sales projections.
• Accounts are typically independently owned and the least sophisticated in terms of category management.


Key Outputs: 
Establish Diageo as the premier supplier in assigned territory through market knowledge, constant and reliable call frequency.
Maintain maximum store inventories through program communication (pre-selling using Persuasive Selling Format), new distribution and product transfer.
Execution
• Installs all merchandising materials on a timely basis in each retail account.
• Assist management with program development.
• Communicate Diageo added value through knowledge of retail trends and unit profit through reports
• Monitor and report on competitor activity in assigned territory
• Provide product knowledge and wine seminars to retail customers
• Work with customers to understand & influence their selling capacity.


Qualifications and Experience Required: 
• Bachelor degree required
• 2-4 years relevant work experience required
• Selling experience as part of an organization with Sales training
• Understanding of retailer and/or distributor strategy and operations
• Analytical and presentation skills


Conference - Commercial, Sales Specialist