Category Management Specialist

Diageo’s growth in the last few years is constantly amazing so this has generated extraordinary opportunities as well as great challenges to solve in order to generate growth and development of TBA category. One main challenge is the necessity to be always one step ahead of competence through right and attractive strategies

Purpose of Role:

Proactively drive sustainable category growth in our key customers, by bringing to life world class commercial propositions based on strong and proven insights

Financial Responsibilities:

· Being able to understand Diageo’s and its customers’ financial structure

· Deep understanding of space profitability and how to influence customer profitability through category strategies according to different Nielsen Areas

· To comprehend, apply and properly interpret financial concepts and indicators related to commercial performance (investment, profit, costs, ROI, budget efficiency, overdrafts, etc.)

· To live a “measurement culture”, from planning to execution (M&E)

Market Complexity:

· To accurately discern and interpret market information, enabling the commercial team to identify the right issues, opportunities, barriers and threats

· To have the ability on identifying the correct insights, addressing to commercial issues, barriers and opportunities

· To work with agencies on commercial implications

· To have the determination in driving fantastic execution

· To have accomplished a basic level in negotiation skills

· To domain an basic - intermediate level on project management skills

Key Outputs:

· To build on the “collaboration agenda”, toward customers and within Diageo

· Find solutions, capable of identify the issue and find different options to tackle it, understand Customer & Diageo strategies to develop winning strategies that will lead growth, Short & Long term

· To own the commercial agenda beyond direct responsibilities

· To be proficient in communication skills

· To live the compliance agenda on a daily basis

· Cooperate on customer collaboration agenda (>50% of time abroad / out – of – office)

· Achieve deep shopper understanding

· Create and execute commercial solutions through 5Is thinking structure

· Source, discern and interpret information which leads commercial team to capitalize business opportunities and minimize threats

· Working with agencies on the best commercial tools in order to guarantee fantastic execution

Qualifications and Experience Required:

· University Graduate with at least 2 years’ commercial experience

· Proficient in English

· Proficient Space Planning skills (Prospace, Prosortment, Spaceman)

· Microsoft Office user: Excel, Power Point, Word, Project (desirable)

· Key business performance indicator tool user (Nielsen)

Category Management Specialist